Top 20 of 2020

Top 20 of 2020

With no APA Show or shots Awards Europe this year, we wanted to keep the flag flying for the best of British work across the last 12 months. So, in celebration of some of the best commercial work created by UK companies, shots and the APA proudly present their Top 20 of 2020.

Amazon

Before Alexa

Director
Steve Rogers
Agency
Droga5/London

Apple

This Watch Tells Time

Director
Ian Pons Jewell
Agency
In-House

Argos

The Book of Dreams

Director
Traktor
Agency
The&Partnership/London

Channel 4

Complaints Welcome

Director
Alex Boutell
Agency
4Creative/London

Cadbury

Fence

Director
Frederic Planchon
Agency
VCCP/London

Department for Education

Tuesday

Director
ThirtyTwo
Agency
Havas/London

Greenpeace

Turtle Journey: The Crisis In Our Oceans

Director
Gavin Strange
Agency
In-House

IKEA

Silence The Critics

Director
Tom Kuntz
Agency
Mother/London

IKEA

The Hare

Director
Sam Pilling
Agency
Mother/London

Just Eat

Did Somebody Say... ft. Snoop Dogg

Director
Francois Rousselet
Agency
McCann/London

Lurpak

Where There Are Cooks, There Is Hope

Director
Kim Gehrig
Agency
Wieden + Kennedy/London

Médecins du Monde

We Don't Care

Director
Matilda Finn
Agency
Marcel/Paris

NCDV

Abusers Always Work From Home

Director
Geej Ower
Agency
Wunderman Thompson/London

Nike

Qiang Diao

Director
Finn Keenan
Agency
Wieden + Kennedy/Shanghai

Renault

The French Exchange

Director
Frederic Planchon
Agency
Publicis.Poke/London

Sainsbury's

Nicholas The Sweep

Director
Ninian Doff
Agency
Wieden + Kennedy/London

Smirnoff

Infamous since 1864

Director
Rupert Sanders
Agency
72andSunny/New York

PlayStation 4

Feel The Power Of Pro

Director
Frederic Planchon
Agency
adam&eveDDB/London

Starbucks

What's Your Name

Director
Nicolas Jack Davies
Agency
iris Worldwide/London

Volkswagen

See the Unseen

Director
Niclas Larsson
Agency
adam&eveDDB/London

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